Edge & Ember
Edge & Ember consists of a duo of highly talented catering chefs, who were looking to rebrand and expand their business.
Goal
To elevate the brand identity of an established catering business through refined visual design and a cohesive online presence.
I worked with Edge & Ember to transform their visual identity and digital presence as they evolved from Calon Catering into a more refined and contemporary brand.
I developed the new Edge & Ember identity to reflect the qualities at the heart of the business: sophistication, warmth, and modern elegance. I then carried this identity across their key customer touchpoints, creating a cohesive and considered brand experience.
As part of the project, I designed and developed a completely new website, showcasing their bespoke catering services through a clean, intuitive user experience. I also created a suite of menu designs that complemented the new visual direction and helped elevate the overall customer experience.
The result is a confident, cohesive brand that better reflects the quality of Edge & Ember’s service and culinary expertise, while giving the business a stronger presence within a competitive market.
Clients
Damon & Rhiannon - Owners
Applied Skills
Branding, Web Design, Print Design
Made With
WordPress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop.